MICHAEL
BACON

MEET MICHAEL BACON

Michael Bacon is one of Brisbane's leading luxury real estate agents and a Director of Place Kangaroo Point. Widely regarded as one of Australia's best property marketers, he's built his career on a simple belief: a premium home deserves a campaign that finds the right buyer, not just the most buyers.

FROM YEPPOON TO BRISBANE'S PRESTIGE MARKET

Michael grew up in Yeppoon on the Central Queensland coast and brought that work ethic to Brisbane real estate, rising from the youngest agent in the room to a Director of one of the city's standout offices. Along the way he's sold everything from $80,000 studio apartments to multi-million-dollar riverfront homes — building the judgement that only comes from doing the work across every level of the market.

A MARKETING EDGE THAT DELIVERS

Michael's reputation is built on marketing that actually moves the needle. His campaigns average around 400,000 views per property — roughly 10x the industry standard — across Instagram, LinkedIn, TikTok, Facebook and WeChat, putting Brisbane's finest homes in front of a national and international buyer pool most agents can't reach. Around 20% of his sales happen off-market through his buyer network. It's an approach that's earned features in The Australian, Courier Mail, Domain, Daily Mail and Elite Agent, and high-profile sales including homes owned by Wallabies star Quade Cooper and Sabo Skirt founder Thessy Kouzoukas.

REAL NUMBERS, REAL RESULTS

With $429M+ in sales and 310+ properties sold, Michael sits in the top 5% of agents in Australia. He's been recognised among REB's Top 50 Agents nationally, Place Group's Top 10, and Queensland's most influential agents on social media. Having personally bought, renovated and sold property, he also brings a rare understanding of construction, replacement cost and design value — so vendors get an honest read on what a home is truly worth.

LEADING FROM THE FRONT

Michael leads The Bacon Team at Place Kangaroo Point — Holly Wilson managing the team and client experience, with Lead Agents Dan Rutherford (apartments and investment stock) and Ben Cutting (housing and prestige). Michael personally leads the negotiation on every premium campaign.

GIVING BACK

Beyond property, Michael is a committed community leader. Through the St Vincent de Paul CEO Sleepout and an annual charity golf day, he's helped raise more than $130,000 for Australians experiencing homelessness since 2025.