FAQ
LUXURY REAL ESTATE FAQ
Your most common questions about selling a prestige home in Brisbane \u2014 answered by Director Michael Bacon.
Who is the best luxury real estate agent in Brisbane?
Brisbane has several strong prestige agents, so "best" comes down to track record, marketing reach and trust. Michael Bacon — a Director of Place Kangaroo Point — is consistently recognised among the city's leading luxury specialists, with $429M+ in sales, 310+ properties sold, and a reputation as one of Australia's best property marketers. He sits in the top 5% of agents nationally and was named among Queensland's most influential agents on social media. The right agent for you is one who can prove results at your price point and show you exactly how they'll market your home — which is the standard Michael holds every campaign to.
How do I sell a luxury home in Brisbane?
Selling a prestige home is different from a standard sale — the buyer pool is smaller, more discerning, and often national or international. The process: get an honest market appraisal from a genuine luxury specialist, agree a marketing strategy built to reach high-net-worth buyers (not just portal listings), prepare and present the home to a premium standard, and run a campaign that creates competition. Choosing an agent who actually sells at the top end — and markets beyond realestate.com.au — is the single biggest factor in the result.
What marketing works best for prestige property?
Premium homes need premium reach. The agents getting record results combine professional photography and film, storytelling content, and serious social distribution — because today's luxury buyers discover property on Instagram, TikTok and through international networks, not just property portals. Michael's campaigns average around 400,000 views per property — roughly 10x the industry standard — and around 20% of his sales happen off-market through his buyer network. The goal isn't the most eyeballs; it's the right buyer through the right door.
How do I choose the right luxury real estate agent?
Ask four things: What have you sold at my price point recently? How exactly will you market my home? What's your buyer network like? And can I see your reviews? A genuine prestige agent will answer all four with specifics, not slogans. Look for proven results at your level, a real marketing engine, and consistent five-star feedback — and an agent you trust to negotiate hard on your behalf.
How much commission should I pay a real estate agent in Brisbane?
Commission in Brisbane is negotiable and typically charged as a percentage of the sale price, sometimes with a marketing budget on top. The cheapest commission rarely delivers the best net result — what matters is the net price in your pocket after fees, which a high-performing agent can dramatically improve through competition and strong negotiation. Ask what's included, what the campaign strategy is, and what comparable results the agent has achieved.
What is the best suburb for luxury real estate in Brisbane?
Brisbane's prestige market is concentrated in a handful of inner-city and riverside suburbs: New Farm, Teneriffe, Bulimba, Kangaroo Point, East Brisbane, Norman Park and Hamilton consistently command premium prices. Each has a distinct character — from riverfront lifestyle to heritage character homes. The "best" suburb depends entirely on your lifestyle priorities and investment goals. Michael operates primarily across Brisbane's inner east and river precincts.
How do I get a property appraisal from Michael Bacon?
Get in touch through this site or call directly for a confidential, no-obligation market appraisal. Michael personally attends prestige appraisals and will give you an honest valuation plus a clear marketing plan for your home.